FIRMLY ROOTED IN AMERICA'S NEW SOUTH

Sucker™ is an apparel company inspired by the contemporary culture of America's south. Sucker™ believes that the newest and freshest direction in casual, upscale, fashion is rooted in the lifestyle and attitudes of the progressive, diverse and avant-garde people of America's "new south." Sucker™ finds that paradox best describes this "new south" aesthetic: it is old yet new; American yet international; edgy yet timeless; compliant yet rebellious; prude yet punk. In its broadest scope, Sucker™ loves all things Americana. We see endless possibilities for new apparel standards by playfully reinventing the Americana fashion core.

Perhaps nothing epitomizes Sucker's™ "new south" fashion paradox than its reinvention of the uniquely Americana fabric, seersucker. Sucker™ has broken all the rules with this traditionally seasonal, lightweight and striped fabric. Our seersucker is all seasons, heavyweight and in solid colors like black and denim blue. And from our exclusive fabric, Sucker™ brings you the world's first, denim alternative, heavyweight, premium-cut, five-pocket, copper riveted, seersucker jean. Our seersucker jean is made even better by our totally unique, proprietary fit that combines a wide, contoured waistband, with a tilted rise and narrow yoke.

Wear our jeans casually. Wear them dressed up. Wear them to work. Or, even wear them on your local vert ramp. For whatever occasion you decide to wear our jeans, you'll be aware that you're wearing the most comfortable and attractive pair of jeans you've ever worn. Southern style.